EXPERTISE / KREMLIN BOT
Article and news placement
Find the story, the right words and the platforms where they will be read.
Discuss this task ↗01 / SCOPE
What the
work includes
We turn business objectives into stories relevant to the audience. We prepare content, verify facts and agree on wording. Platforms are selected by language, topic, geography and format. Terms are confirmed before each placement.
Expert columns and interviews
↗Media, blogs and channel selection
↗Media plans and placement records
↗02 / DELIVERABLES
What you receive
Approved content, a media plan, publication links and reporting on available metrics. Editorial decisions, advertising disclosure and platform terms are considered during preparation.
03FOUR STEPS
Understand
Review search results, mentions, sources and the actual causes of risk.
Plan
Agree on objectives, strategy, channels, timing and measures of progress.
Act
Prepare content, support requests and coordinate placements.
Verify
Record links, responses and changes. Use the findings to refine the plan.
KREMLIN BOT / IN PRACTICE
Writing and placing articles, news and PR materials
Publishing a company article, announcing a product launch or building an expert presence takes more than a platform list. It requires a topic, verified facts, a clear format and an audience. Kremlin Bot connects editorial preparation with media planning and placement support.
From a news angle to a finished article
We identify what matters to readers: a product, research finding, expert perspective, industry change or practical experience. We prepare news, press releases, interviews, expert columns and explanatory articles. Before publication, we check figures, names, links, quotations, image permissions and speaker approval.
We also work with existing drafts: improve structure, remove unsupported claims and adapt headlines and presentation to the outlet. Separate Russian and English versions can be approved to reflect differences in audience context.
Selecting media, blogs and Telegram channels
According to agency data, its network includes more than 48,000 news resources, blogs, channels and other information sources. For each project, we build a shortlist by topic, geography, language and format. We check current availability, terms, editorial requirements and fit with the intended audience.
The media plan records the platform, material, date, cost, link format and other agreed terms. Editorial and advertising placements follow different rules. Labelling, authorship and approvals are addressed before submission.
Publication reporting and the next step
After publication, we collect URLs, dates, final versions and available metrics. We check links and approved wording, then maintain a publication register so the material can support future communications through a website, newsletter, presentation or series of expert content.
An article with a reason to be read
Useful coverage starts with a reader’s question and credible material: a product detail, documented experience, a difficult business decision or an expert explanation. We use that foundation to prepare news, interviews, columns and longer articles.
Editorial preparation covers structure, names and figures, image rights and agreed links. Platform requirements for sponsorship, advertising disclosure and authorship are considered before submission. You approve the final text and placement terms first.
A clear route from draft to publication
We select media outlets, blogs and Telegram channels by audience, language, subject and format. A long resource list is useful only when it becomes a relevant media plan. Availability and conditions are confirmed for each selected placement.
After publication, we collect links, dates and available metrics. When coverage forms part of a reputation programme, we connect it with other audience questions and materials. A topic calendar helps each article develop the story rather than repeat the same promotional claim.
Questions before we start
Can you place an article we have already written?+
Yes. We first review the material, authorship and image requirements, topic and platform restrictions. We then propose options and confirm terms before publication.
Do you guarantee publication in any outlet?+
Editorial decisions and availability are outside the agency’s control. We agree on confirmed options and clearly identify proposals still awaiting a platform’s response.
Can content be published on several resources?+
Yes, following approval of the media plan. Format and adaptation are determined for each platform. Editorial requirements matter, and reprint counts should not be the only measure of effectiveness.
LET’S GET STARTED
Have a task?
Write to us now.
Send us the context. We will suggest a next step.