Media and publication monitoring

Which mentions we track

We start with a vocabulary of full and abbreviated names, executives, products, projects, transliterations and common misspellings. We add topical queries and exclusions, then agree on news sites, blogs, public channels and other available sources, together with language, geography and reporting frequency.

Coverage depends on connected sources and data providers. A platform being part of the agency network does not automatically provide access to every publication on it. Each project documents the monitoring scope and any coverage limitations.

From a link to an understanding of the situation

We distinguish original reporting, reprints and independent responses. We check dates, authorship, quotations and new developments. Sentiment is assessed in context: a negative word does not automatically make a story a reputational threat, and a neutral headline can still contain important risk.

For a significant signal, we record its priority, owner and recommended action: observe, verify facts, prepare a response, contact the platform or activate crisis communications. The team receives decision-making context as well as URLs.

Briefings, trends and follow-through

Reports show relevant topics, distribution sources and changes since the previous period. We retain links and action history, distinguishing confirmed facts from questions requiring further checks. Reporting frequency, notification channels and response arrangements are agreed with your team at launch.

Monitoring that supports a decision

Media monitoring helps during a launch, organisational change, public dispute or ongoing awareness campaign. We define the questions first: where a story started, who is developing it, what new facts appeared and which team member needs the signal.

An original claim, a significant source and a verbatim republication carry different information. Separating them gives editors, communications staff and managers a shared view without asking them to read the same story repeatedly.

A report designed around your workflow

Operational alerts need a link, time, short explanation and recommended next step. Planning reports may focus on recurring themes, the source mix, audience questions and the response to earlier actions. We agree on the format with the people who will use it.

Before launch, we confirm terms, languages, regions and accessible platforms. Telegram monitoring, image tracking and specific search queries require their own data sources and coverage agreement. The size of our network does not imply access to every private platform.